How important is nutrition in our lives?

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It is estimated that five million people will go on a restricted meal plan this year, spending $33 billion on weight-loss products, and at some point within the year, 80 percent of Americans will make some attempt to lose weight. Most will do this with dietary adjustments such as reducing or restricting calories or introducing supplements to expedite the process.

The most common culprit of positive energy balance leading to weight gain is excess calorie intake, and nutrient shortfalls often contribute as well. Most people have been found to lack vitamin D, calcium, potassium, fiber, and nutrient-dense vegetables in their diets, which can lead to inefficient body processes and an increased risk of chronic disease.

With all the advice, information, and resources available regarding diet, nutrients, fitness, and health, it can be difficult for most people to find advice that is best for them. A nutrition coach is a trusted, well-educated resource for dietary guidance and promoting a healthy lifestyle over the entire life span

Not only does a nutrition coach act as a knowledgeable guide through information, resources, and facts about nutrition, but they also help clients apply the information to their lives and health situations. Each client, their health status, and their goals are unique, and a nutrition coach can tailor nutrition plans to meet their individual needs. A nutrition coach also helps the client apply the information to their lives in a way that is practical, safe, and easy to follow. What is required is not simply changing eating habits but rather modifying behavior, and this is often overlooked when attempting to achieve nutrition goals. This may include the way individuals think about food, the function of food in their lives, their attitudes toward specific types of food, and their relationships with food in general.Nutrition coaching empowers clients to take responsibility for their own health by providing resources and nutritional advice as well as coaching the non-dietary aspects of their lifestyle. These can include behavior patterns, well-rounded eating habits, and overall healthy lifestyles leading to total well-being. The goal of a nutrition coach is to teach clients how to be successful and self-sufficient.

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